Thursday, December 13, 2012

Tom Sachs Quote

I came across this quote a few days ago in the recent issue 11 of SFAQ and it has really resonated for me. I ruminate on it.

"Mark Smith said 'Art is a verb' and I agree. The surface goes on last but is the thing you see first. Surface is everything. It shows the politics of the object's making. Transparency of materials + process is paramount. In business it's called 'the point of diminishing return'. In art the end happens much later because the goal is not making the most product for the least money. The 'return' in art is the work itself. So we call it the 'quitting coeficient' [sic]. It's when we give up + move on.

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